QR Codes act as physical hyperlinks; they link offline to online and print to mobile. The technical explanation for a Quick Response (QR) code – It is a two-dimensional matrix barcode that can store data such as contact information, calendar events, URLs, phone numbers, emails, mailing addresses, or any other text up to 7,089 characters.
How are QR Codes utilized on a direct mail piece?
A common use of QR Codes in marketing campaigns is storing a URL in a QR Code and printing it on a direct mail piece as a response mechanism. When recipients scan the barcode with their mobile device, they’ll connect to a landing page where they can find more information on your offering. QR Codes are easy and quick to use -point and scan, and your potential customer has your message!
Another popular use of QR Codes is to place it on your business cards. QR Codes eliminate the need for an individual to write down or type a lengthy URL or contact information into their phone or desktop computer–all they have to do is point their phone camera and scan —and your message or contact information is literally in their hands IMEDIATELY!
BOTTOM LINE – QR Codes from Print Time offer a method for you to increase your direct mail response rate. Using QR Codes allows your audience to instantly access additional information you want them to review and take immediate action on. QR codes can also utilize personalization to direct your audience to personalized internet landing pages helping you deliver a more targeted message which again can increase your response rates.