Keeping the print cost low is an unspoken rule for people who do their printing at home or the office. After all, printer ink is one of the most expensive liquids on earth by the gallon. Print Time has found that many customers choose cheaper alternatives as they fear that the higher quality printing or paper will drive the overall…
Among printers and marketers, paper quality can be a contentious decision. However, for most people, squabbling or even thinking too deeply about paper quality is seen as an exaggeration, likened to bridezillas stressing over their invitation paper or Patrick Bateman panicking about the paper in his colleagues’ business cards. But paper quality does matter, especially when the goal is to…