Is print dead?
This is a question that has been hounding advertisers since the advent of the digital age. Thankfully, the answer to this is a resounding no.
In fact, 2019 printing jobs may be coming in at precisely the right time. Today, people are more likely to trust a brand that they know of. This can be a byproduct of being recommended by friends and loved ones; however, a fast way to establish trust is through print materials.
How so? Think back on one of your recent purchases—were you given a brochure once your items were bagged? When you got back to the privacy of your home, did you find yourself absent-mindedly perusing the brochure and realizing you needed to get more items?
This and more is what is in store for 2019 printing campaigns. In a highly fragmented society, customers are more likely to embrace a brand that provides something tangible.
The Personal Touch
Majority of companies today reach out to their target market through digital means. Social media posts, emailers, newsletters, and discount codes are effective ways to get more sales for your company. However, in a world where a lot of emails are fighting for your customer’s attention, it would be a good idea to stand out.
In 2019, printing collaterals can be considered as something new and unique. Since the majority of the brands you are competing with are focusing all their efforts on all things digital, you get a leg up the competition by investing in print materials to augment your digital campaigns.
There are a number of ways you can incorporate printed materials with your activations. For one, you can print a unique key at the back of your receipts which your customers can use for discount coupons. For another, you can ask them to get a physical copy of your emailer and to engage with your brand on social media.
This 2019, printing may make a difference between a usual campaign and one that is spoken of in revered tones. The possibilities are endless—all you have to do is to explore it.
Print Time offers competitive printing services for your company. Click here to find out more.