Any business still making an impact in the market knows that printing isn’t just still relevant: it’s necessary to survive in the modern business market. Regardless of the advances that have been seen in digital marketing and online marketing techniques, print is still essential for businesses to continue and recover in the post-pandemic world.
Printing is necessary for excellent product packaging.
Product packaging design has flourished as a much-needed component in business, especially for small businesses in the eCommerce sector.
Having excellent product design, logos, branding, and eye-catching or unique packaging draws customer interest. Printing aids excellent product packaging and drives customers’ brand recall when they remember your logo, colors, and presentation.
Printing creates offline marketing opportunities.
People are desperate to get out into the real world after being confined indoors for so long. And with print marketing, you’re still able to connect and communicate your brand to them.
The online world is a transient and ever-changing one. But print marketing, such as posters, billboards, and more, will be in the same spot consistently. People will remember them and their placement when they go about their days outdoors.
Printing is tactile and appeals to the customer better.
This benefit ties into the previous points. Because printing produces physical designs, they’re also tactile, and customers will react more to the marketing material. Having tactile printed materials elicits an emotional response in a world still getting used to a return to touch.
The use of printed material on heavy cardstock lends an impression of formality or gravity. The raised print on embossed business cards or postcards shows off sophistication. And, of course, a promotional scratch-off card for a discount at your business is a fun activity.
Printing is here to stay. In many ways, physically printed material can give your customers better brand recall for your company and give them a positive first impression of your brand.
To learn more about printing options for product packaging, promotional materials, and more, visit Printtime.com.