Printing paper is essential when it comes to business cards. A business card is more than just a piece of paper with your name on it—it’s a valuable marketing tool. It provides you with an easy way to tell your brand’s story while providing your contact information. Also, carrying business cards with you will ensure that you never miss an opportunity to connect with a potential client.
Your business card should convey a sense of professionalism as it’s often the first impression a customer has of your business. For this reason, choosing the right printing paper stock is essential.
The following are some factors to consider when choosing paper for your business cards.
The printing paper that is used for business cards is called card stock. The thickness of card stock is measured in points (pt), with one PT equal to 1/1000th of an inch. Business cards range in thickness from 14 to 32 pts.
Thicker cards (30 pt and above) are durable and sturdy enough to withstand handling without forming creases, making them a popular choice. Keep in mind that heavier cards tend to cost more.
It would be best if you also chose a finish that works well with your business card’s design. Gloss is best for cards with images and fine details, as it makes colors look brighter and lines look sharper. This finish also helps protect your business cars from moisture.
Matte finish has less of a sheen than gloss, and colors look softer. Business cards with a matte finish look elegant and subdued.
Another factor to consider when choosing a card stock finish is the impression you wish to convey. Is your brand elegant and classic? Consider matte finish cards. If you want to convey a sense of fun, gloss finish cards may be a more appropriate choice.
Are you planning to have business cards printed? Come to Print Time to fulfill all your paper and printing requirements.