Marketing is a must for small businesses. Whether through flashy billboards or traditional flyers, getting the word out about your company allows you to connect with future customers, boost sales, and establish a good reputation.
Small businesses typically have to work with a limited marketing budget. To make the most out of it, it’s best to opt for marketing methods that deliver excellent ROI.
Using print materials allows businesses to meet their marketing goals without going over budget. Even in the digital age, they still work well in capturing customers’ attention. They’re tangible and demand action: while people may automatically close pop-up ads, they are unlikely to throw away a brochure without reading it first.
To get started on marketing with these materials, follow these tips:
Write and Design
The copy for your flyers and brochures should be compelling as well as informative. It should include important details such as a list of your products or services, your contact information, and headlines and calls-to-action. If you’re not confident about writing the copy yourself, you can opt to hire a professional copywriter.
The next step is to hire a designer. They can create attractive, eye-catching visual elements that effectively convey your information and help reinforce your message.
Select the Right Paper Stock
Factors to consider are the paper stock’s durability, appearance, and feel. While flyers and brochures printed on thin paper are inexpensive, they may look unattractive and cheap. Meanwhile, premium paper is heavier and smoother, and it creates the impression that your business offers quality products and services.
Choose a Printing Method
Offset printing is ideal for printing larger volumes of marketing materials, particularly those with visual elements, as the color reproduction is excellent. For shorter runs, on-demand digital printing is a unique, cost-effective option.
Marketing with print materials is popular among small businesses because it’s affordable and can deliver excellent ROI. For quality brochure and flyer printing solutions, don’t forget to connect with Print Time.