For Print Time, print marketing is far from obsolete. Many businesses still lean on the strength of print marketing to give their business a boost, especially for targeting local audiences. Consider the following benefits of print that you can use to give your business an edge over the crowded competition both online and offline.
It’s a tangible piece of marketing
A lot of online marketing is transient and ever-changing. And because it’s digital, it’s usually only something seen. Print marketing offers audiences something tangible to hold on to, appealing to multiple senses and leaving a better impression.
Digital marketing is often accessible online, whereas people can find print marketing anywhere. Print marketing offers the flexibility of location. Posters and billboards show up on walls, over buildings, near bus stops, and more. Brochures can be handed out or available from desks.
Print creates trust
Surveys show that 82% of internet users prefer and trust print marketing more than digital advertising. To this day, print continues to be the most trusted form of advertising for audiences, who place more trust in a product they see in print. They are more likely to be affected by print for their purchasing decisions.
It’s also a lot more cost-effective for promotional budgets to rely on print marketing. Because of the different available placements and the expansive reach, print marketing provides an ROI better than buying ads on social media websites.
Better engagement and response
Print provides a better spotlight on the business, creating a higher response rate. People are more likely to subscribe or respond to a piece of print marketing compared to most fill-up advertisements in the digital world. Print elicits a better emotional response, and customers are more likely to react to the marketing approach.
Print marketing continues to be the most trusted form of marketing globally, with millions of businesses worldwide advertising in this manner. Knowing the benefits of print for business, it’s expected to continue going strong.