Some say print material is in decline in this age of digital marketing, with its disruptive advertising and other gimmicks that capture an audience’s attention on an online, intangible platform. Many businesses might be considering pouring their resources into the digital world as opposed to sending it out for high-quality collaterals. Yet there is still a very present need for excellent printing for businesses and promotion in the real world.
It’s real, it’s tangible
The thing about online marketing is that it exists largely within the screen. For the everyday man, the screen isn’t the place where they live. Take a look around towns, in commuter buses, roads, or stations: people move and travel every day. That is what the physical print material is for. When your potential leads are not looking at their phones, they are in the real world. When they see excellent, beautiful prints on marketing collaterals and posters, they would be drawn to it to see what it’s all about.
There’s no time limit on attention
When an ad is placed online, they know that they have approximately a second or less to get the viewer’s attention before they’re scrolled on. Internet attention span is notoriously short. Yet a beautiful glossy banner, billboard, or poster sitting in a train station or placed on the walkway of a mall will still be there to be seen by users who are walking, talking, or waiting.
It displays the company’s commitment to quality
Print material that is vibrant, well-designed, eye-catching and excellently printed shows right off the bat: this is a company of quality. It shows that a company cares about its branding and the image it presents to its customers. That same commitment to the quality of the details would be echoed in the larger areas, such as products or services that they offer to the customer.
The right collaterals and banners can make a company stand out among the rest in the real world, not just on the online one. Visit Printtime.com to learn more about excellent printing services and what we can do to boost your brand to your target audience.