Brochures have been used as a marketing tool for what seems like forever. But in the age of digital marketing, should you bother with brochures? Are there still benefits to printing brochures in Kansas City?
The answer is yes, and here are some reasons why using brochures is still a good idea:
• Brochures can hold a lot of information in a small amount of space.
Brochures are compact yet include a lot of information for their size, including a company introduction, a snapshot of products and services, and contact information. Only a website can provide more information, but you can’t carry a website around with you or hand it out to potential customers.
• Brochures are versatile and easy to distribute.
You can strategically use brochures in a variety of ways and settings. They can be mailed, used on location or handed out at events, making them an easy and effective way to target a specific group.
• Brochures are cost-effective, especially when ordered in bulk.
Large orders mean lower prices, and brochures are easy and cost-effective to order in bulk. A single brochure may cost as little as $1 to $3 to produce, depending on the color content, paper type and finish quality. Printing brochures in Kansas City in some cases is cheaper than advertising online, although you should do both as part of your overall marketing plan.
• Brochures speak to customers one-on-one.
Compared to annoying flashing banner ads online or billboards that consumers drive by before even reading, brochures offer a better, more tangible way to receive and deliver information. Online ads tend to annoy people, but glancing through a brochure is not invasive. It’s something that’s not forced upon people and so it’s natural that they will pay more attention to something they’ve chosen to read, as opposed to something that pops up in their face without consent. And that one-on-one communication the brochure provides with potential customers is priceless.
• Brochures build trust and provide an easy way to refer your business.
Brochures show customers and potential customers that you are a serious company with reliable credentials and dependable business practices. This builds trust and gives you clout among customers. And unlike social media, billboards or even magazines, brochures can easily be passed from person-to-person. This old-school referral method still engenders trust and creates results for businesses.
Even though we live in a digitally driven world, brochures are still a viable marketing tool that can create results for your business. Because brochures have the potential to do so much for your company, don’t skimp on printing! A poorly printed brochure could damage your business’ brand and credibility. If you want to start printing brochures in Kansas City, or maybe improve or redesign the ones you currently have, call the experts at Print Time to help, 816.756-3900 or www.printtime.com.