By utilizing the different kinds of business printing, a small business or a startup could maximize its marketing, promotion, and branding. There’s a reason that printing remains crucial to many enterprises, and it’s because it’s still one of the most effective ways to spread brand awareness and elicit a positive emotional response from potential customers.
At the same time, printing is a highly flexible and accessible option used for many business needs: packaging, display, communication, and more. Here are some of the must-know printing types for businesses.
- Offset lithography printing
This is a highly versatile form of printing that can be used for books, pamphlets, white papers, stationery, and more. As a means of business printing, it produces high-quality mass-produced print products of consistent quality. Two metal templates get covered with ink, and the offset image is then transferred onto paper.
- Digital printing
This is the most familiar form of printing to most businesses today, utilized for posters, pamphlets, packaging materials, etc. The image is designed and colorized through digital graphics tools and printed onto the medium. It’s printed either by ink or laser printing. It’s more expensive to make mass-produced prints from this method, which is better for shorter marketing runs.
- Screen printing
This is the type of printing you’ll find on clothing, merchandise, labels, and more. Screen printing is done using screen templates that allow images and text to be printed in individual inked plates to create a final image. For business printing, it’s excellent for branded shirts, caps, and other types of merchandise.
This is the best type of printing for anything that needs continuous patterns, such as wrapping papers, wallpapers, packaging, and anything that needs to be printed on an uneven surface. It’s also suitable for high-volume jobs. It uses flexible photopolymer printing plates around a press.
These are some excellent business printing methods that any small business can improve its branding, packaging, and marketing. Utilized correctly and with suitable designs, they should see the benefits soon.
Print Time specializes in various printing services and caters to the needs of small businesses. Visit PrintTime.com to see your options.