Senior living and assisted living facilities are growing exponentially, with the market expected to grow further til 2027. According to Statista, Baby Boomers comprise 21.16% of the American population as of September 2022, making them an ideal demographic for senior marketing. As more and more Baby Boomers reach retirement age, they are also funneling extensive growth in the United States Assisted Living Facility market.
If you are in the senior market, this is the right time to harness print marketing. See, Baby Boomers are not digital natives. A lot of them require assistance when it comes to navigating today’s tech. For this reason, you would be better off running your campaigns using printed materials rather than digital collaterals.
Here are some ways you can leverage print for senior marketing:
- Full-color brochures — Seniors and their loved ones would love to see what your assisted living or senior living facility could offer. You can do this by providing an in-depth description of your services through full-color brochures. Highlight anything specific that is unique to yours — for example, do you have an Alzheimer’s Ward? Do you offer any sport? The possibilities are endless with brochures.
- Postcards — After generating a lead, you can follow up with postcards. This customized approach would make the seniors and their loved ones feel you have their best interests at heart.
- Move-in packets — Finally, give your new clients their very own move-in packets. Get to know your clients and see how you can enhance the level of service you can provide them. Customize your senior marketing by highlighting which services and activities you think they would most be interested in.
Senior marketing could open a lot of opportunities for a business. Ensure that your printouts are always of high quality so that you consistently show your strengths.
Are you looking for a reliable printing partner? Contact us today at Print Time.