Your brand differentiates you from your competitors. An effective brand must build awareness and develop trust and loyalty with customers. To accomplish that, it’s important to be consistent in the use of your brand and when branding your print. While delivering the same quality product every single time can go a long way toward developing trust and loyalty with customers,…

Everyone knows that word of mouth is the best form of advertising, but it’s not enough for success in real estate or any other sales-based business. You may have a large referral base going for you, but if you aren’t constantly attracting or seeking out new customer leads, your real estate business won’t grow. In the competitive environment that is…

Xerox invented the copier, laser printing and print-on-demand, so it’s no surprise the company has revolutionized the world of print yet again. Introduced in May, the Xerox Iridesse Production Press is the world’s only high-speed, digital press that can print metallic gold or silver dry ink as well as the standard cyan, magenta, yellow and black, and clear dry ink…

You need on-time print projects, but not every printer can provide both timeliness and quality. So when you ask, “When will it be ready?” your commercial printer should be able to give you a precise date and time — and promise on-time print projects. Here are some things to consider when you’re shopping for a printer to fulfill your project:…

Hospitals and doctors around the country are working to transition to electronic health records (EHRs). But even after they go digital, they’ll need to ensure and maintain a high level of productivity and excellent patient care. Color printing can help with both goals, as well as help hospitals streamline their processes while making the patient experience more personal. The printing…

Brochures have been used as a marketing tool for what seems like forever. But in the age of digital marketing, should you bother with brochures? Are there still benefits to printing brochures in Kansas City? The answer is yes, and here are some reasons why using brochures is still a good idea: • Brochures can hold a lot of information…

When choosing a printing company, you need to do your homework. You need a company that can provide everything you need and that you can trust to deliver the best work possible, on time and without going over budget. Here are four things to consider when looking for a printing company: • Reputation. Can you trust the company to produce…

Branding your print materials and keeping that branding consistent across platforms is critical to the overall success of your business. According to former Nike and Starbucks executive Scott Bedbury, “A brand is a story always being told.” That story must be clear, positive and remain consistent. Your brand is the customers’ overall perception of your business – how they see…

In the digital age where real estate professionals can use Facebook, Instagram, Twitter and websites to promote themselves and the homes they are selling, print still is critical to success. You can have the best website and thousands of Facebook followers, but print for Kansas City real estate still rules. Along with social media and internet marketing, you also need…

In this digital age, where people talk, read and write on their smartphones, it may seem like printed materials are unnecessary relics from a long-ago time. But, to borrow a quote from Mark Twain, reports of print’s death have been greatly exaggerated. Smart organizations will take advantage of print media alongside digital outlets to accomplish their goals and grow their…